Designing scalable product systems across strategy and complex initiatives

Designing scalable product systems across strategy and complex initiatives

6+ years in product design. Platforms with millions of users. Working across large-scale consumer, B2B and SaaS platforms in high-uncertainty environments. Ex-Product Design Lead at Kuper · Ex-Principal Designer at Samokat

Decisions Before Execution

Product R&D and early-stage exploration in high-uncertainty environments

Decisions Before Execution

Product R&D and early-stage exploration in high-uncertainty environments

Decisions Before Execution

Product R&D and early-stage exploration in high-uncertainty environments

App Localization for Foreigners

Translation and adaptation for a non-native audience

App Localization for Foreigners

Translation and adaptation for a non-native audience

App Localization for Foreigners

Translation and adaptation for a non-native audience

Multi-order from different dark stores

Designing a multi-order UX model between feeder and satellite fulfillment locations

Multi-order from different dark stores

Designing a multi-order UX model between feeder and satellite fulfillment locations

Multi-order from different dark stores

Designing a multi-order UX model between feeder and satellite fulfillment locations

Merchant Page Redesign

Restructuring page hierarchy to address banner blindness

Merchant Page Redesign

Restructuring page hierarchy to address banner blindness

Merchant Page Redesign

Restructuring page hierarchy to address banner blindness

Web Facelift

Leading the web refresh: unifying UI and core flows, typography, UI patterns, reducing maintenance complexity

Web Facelift

Leading the web refresh: unifying UI and core flows, typography, UI patterns, reducing maintenance complexity

Web Facelift

Leading the web refresh: unifying UI and core flows, typography, UI patterns, reducing maintenance complexity

Product card changes

Updating a core product screen to reduce cognitive load

Product card changes

Updating a core product screen to reduce cognitive load

Product card changes

Updating a core product screen to reduce cognitive load

About

Experience

Apr 2025 — ☺

Principal Product Designer

@Samokat

Focused on early-stage and exploratory product initiatives. Partnered with product, business, and leadership to frame problems, explore new directions, and reduce risk before large-scale delivery

Feb 2024 — Apr 2025

Product Design Lead

@Kuper

Owned UX strategy for core e-grocery experiences across app and web. Led and mentored designers, drove redesigns of key user journeys, and aligned product, content, and business needs to build a scalable, consistent user experience

Mar 2023 — Feb 2024

Senior Product Designer

@Kuper

Designed core grocery shopping flows including catalog, product card, search, and filters. Worked with user research, metrics, and design systems to improve usability and performance of key user journeys

Sep 2022 — Mar 2023

Product Designer

@Kuper

Designed UX solutions for grocery, non-food, and restaurant flows. Improved navigation and product discovery based on data and user insights

May 2022 — Oct 2022

Head of Design

@BAUART

Led the design function across SaaS and client products. Designed a B2B SaaS platform, supported fundraising by presenting product design to investors, and built UX research practices while mentoring designers

Nov 2020 — May 2022

UX/UI Designer

@BAUART

Designed web and mobile interfaces, worked closely with clients during discovery and concept phases. Conducted UX research and created motion design for demos and presentations

abolsheshapova@gmail.com
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abolsheshapova@gmail.com
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